Bruce Pascal is featured in the NBC Nightly News with Lester Holt story on Hot Wheels' 50th anniversary, which was broadcast on June 5, 2018:
Bruce Pascal is quoted and cited in The New York Times article, "Hot Wheels Hits the Road to Reach Its Fans," which was published on May 21, 2018:
Bruce Pascal, a 56-year-old commercial real estate broker in Washington, is a lifelong collector. He was 7 when he started playing with Hot Wheels. As an adult, he rediscovered his love for the tiny roadsters and started collecting them.
“I was the kid who played with Hot Wheels the week they came out,” he said. “It was the personal connection that made them special.”
He now has about 3,500 cars in custom-built display cases and cabinets in his collection, which was once appraised at $1.8 million. After compiling more than 1,000 early blueprints, internal company memos, pencil drawings of proposed cars and advertising items, he wrote a book about his obsession, “Hot Wheels Prototypes.”
Bruce Pascal was quoted in the Autoweek article, "Happy 50th birthday, Hot Wheels! Milestones from one of our favorite toys," published on May 18, 2018.
Secondly, the cars were available in a multitude of shapes and colors, creating a sense of excitement about variety, a thrill that encouraged repeat purchases and promoted prolonged interest. “Hot Wheels introduced you to this new concept of collecting where you could have a case and you could fill it up,” says Bruce Pascal, a 57-year-old commercial real estate executive -- and one of the world’s premier Hot Wheels collectors. “If you think about it as a child, you would get toys in the past, but you would never get eight of the same toy.”
The Washington, DC based newspaper Kol HaBirah featured Bruce Pascal and his Hot Wheels themed home office in the article, "Meet Bruce Pascal: Jewish Community Leader, Real Estate Executive, Hot Wheels Collector," which was published on December 14, 2017:
The local Bethesda Magazine interviewed Bruce Pascal at his home office in its November-December 2017 edition for the article, "Mr. Hot Wheels," which includes the following write-up:
There are car collectors, and then there are toy car collectors. Jay Leno is known for his collection of, at last count, about 130 cars and 90 motorcycles, housed in a massive garage in Burbank, California. Bruce Pascal is known for his Hot Wheels collection, which consumes most of the fourth floor of his Potomac townhome.
Mr. Hot Wheels of Potomac, as he is sometimes known, has earned “extreme collector” status on YouTube. He has more than 3,680 Instagram followers. His collection, containing about 3,000 Hot Wheels and more than 2,000 related items, was last valued at $1.8 million. But, he insists, “I don’t look at value. I look at historical significance.”
Road & Track magazine featured Bruce Pascal's collection in the story, "This Is What $1 Million Worth of Hot Wheels Looks Like," which was published on November 14, 2016:
As kids, a lot of us had a dedicated play room for our toys. But it's a rare thing to see a grown man who still has a room dedicated to his Hot Wheels. Then again, if you had Bruce Pascal's collection, you'd probably devote a room in your house to them, too.
After all, Pascal owns more than 3500 Hot Wheels cars, a collection that he claims is worth well over a million dollars. That includes 175 rare prototypes that were never released to the public, as well as one of the rarest Hot Wheels in the world—a bright pink Volkswagen Beach Bomb Rear-Loader. Considering the condition it's in, Pascal says that car alone is probably worth $150,000.
With a collection this large, Pascal says he'd one day like to open a museum. That's partly because he loves the hobby, but it's also because he believes he has more original-production items than Mattel still does. Talk about dedication.
Bruce Pascal is featured in the Barcroft TV episode, "The $1,000,000 Hot Wheels Collection," which was aired on November 13, 2016:
A TOY cars enthusiast has amassed the world’s most valuable Hot Wheels collection – worth over $1million. Extreme collector Bruce Pascal received his first Hot Wheels car at the age of seven and has been collecting ever since. The commercial real estate agent from the USA’s East Coast currently owns over 3500 of the miniature toy cars, including 175 unique prototypes that were never released to the public. His collection includes one of the world’s rarest Hot Wheels, a bright pink VW Beach Bomb Rear-Loader worth $150,000.
The Washington Business Journal featured Bruce Pascal's home office in the article, "Cool Offices: Vornado Realty Trust's Bruce Pascal's spin on working from home (Video)," which was published on December 1, 2015:
By day, he focuses on square footages and rental rates, but when evening comes, Bruce Pascal's transported back over decades of history and heritage — and really small cars.
Pascal, a senior vice president of leasing at Vornado Realty Trust, recently completed a $40,000-plus makeover of his home office, designed to pay homage to his lifelong passion: Hot Wheels. Yes, the miniature die-cast toy cars that have been a staple in childhood toy boxes since the first ones came out in 1968.
"When you see it, you’ll see it’s different than any office you’ll ever be in," said Pascal, an avid Hot Wheels collector all his life.
Bruce Pascal was featured in the popular History Channel tv show, Pawn Stars on Season 11 Episode 22, "Hot Wheel of Fortune," which first aired on April 2, 2015.
The Extreme Collectors TV show visited Bruce Pascal for the Season 1, Episode 13 interview, "Hot Wheels Collection of Bruce Pascal," which first aired on October 21, 2013.