Chevy New Roads Magazine: How Chevy Invented Hot Wheels

Hot Wheels® might be the best-selling toy brand of all time, with a total production of more than 6 billion cars since the brand’s founding in 1968. That doesn’t just amount to 16.5 tiny cars produced every second; it’s more cars than have been sold by the Big Three since the dawn of the auto industry. But while the history of the brand received generous coverage during its 50th anniversary in 2018, its direct and ongoing connection to Chevrolet cannot be overstated.

Nowhere is that relationship more clear than in the $1.5 million, 7000-piece collection of Hot Wheels cars and ephemera owned by Washington, D.C.–area real estate broker Bruce Pascal. Pascal’s hoard contains not only the most valuable Hot Wheels car in existence, a pink prototype VW Bus valued at up to $150,000, but also a treasure trove of bowtie tie-ins.

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