The toy cars were introduced in 1968. Now, a Montgomery County man's Hot Wheels toy car collection is estimated to be worth $1.5 million. Read the full article about Bruce Pascal's collection on WTOP.
Bruce Pascal is interviewed on Televista during the Mexican Hot Wheels Convention.
Bruce Pascal's collection is featured in the Road and Track article, "Inside the World's Most Valuable Hot Wheels Collection" (November 2018) by Brett Berk.
Bruce Pascal and his Hot Wheels collection in the Yahoo! Lifestyle, "Obsessed Series" show on October 12, 2018:
Or read the full article, "This man got 'hooked' on Hot Wheels when he was 7. Now, 50 years later, he's got 3,500 cars in his collection" online.
Bruce Pascal is interviewed and cited in the NorthJersey.com story, "Hot Wheels Legends Tour, celebrating 50th anniversary, makes a stop in Garfield" from June 16, 2018:
Out of all the unique cars, it was a tiny pink van that drew its own crowd. The "Beach Bomb" owned by Bruce Pascal, a Hot Wheels collector who owns over 3,500 of the miniature cars, is said to be worth at least $150,000. The car was never sold because it was made too small to fit on the Hot Wheels tracks.
Pascal said he started to collect the cars when the toy first came out and he was 7 years old. The cars were put in a cigar box and left by his mother's house until about 20 years ago. "I opened up the lid and the nostalgia just hit me," Pascal said, who is in the process of opening his own private Hot Wheels museum in Washington, D.C.
Bruce Pascal was interviewed live on-the-air with the hosts of the Today Show in Australia on June 9, 2018:
Bruce Pascal is featured in the NBC Nightly News with Lester Holt story on Hot Wheels' 50th anniversary, which was broadcast on June 5, 2018:
Bruce Pascal is quoted and cited in The New York Times article, "Hot Wheels Hits the Road to Reach Its Fans," which was published on May 21, 2018:
Bruce Pascal, a 56-year-old commercial real estate broker in Washington, is a lifelong collector. He was 7 when he started playing with Hot Wheels. As an adult, he rediscovered his love for the tiny roadsters and started collecting them.
“I was the kid who played with Hot Wheels the week they came out,” he said. “It was the personal connection that made them special.”
He now has about 3,500 cars in custom-built display cases and cabinets in his collection, which was once appraised at $1.8 million. After compiling more than 1,000 early blueprints, internal company memos, pencil drawings of proposed cars and advertising items, he wrote a book about his obsession, “Hot Wheels Prototypes.”
Bruce Pascal was quoted in the Autoweek article, "Happy 50th birthday, Hot Wheels! Milestones from one of our favorite toys," published on May 18, 2018.
Secondly, the cars were available in a multitude of shapes and colors, creating a sense of excitement about variety, a thrill that encouraged repeat purchases and promoted prolonged interest. “Hot Wheels introduced you to this new concept of collecting where you could have a case and you could fill it up,” says Bruce Pascal, a 57-year-old commercial real estate executive -- and one of the world’s premier Hot Wheels collectors. “If you think about it as a child, you would get toys in the past, but you would never get eight of the same toy.”