Bruce Pascal is quoted and cited in The New York Times article, "Hot Wheels Hits the Road to Reach Its Fans," which was published on May 21, 2018:
Bruce Pascal, a 56-year-old commercial real estate broker in Washington, is a lifelong collector. He was 7 when he started playing with Hot Wheels. As an adult, he rediscovered his love for the tiny roadsters and started collecting them. “I was the kid who played with Hot Wheels the week they came out,” he said. “It was the personal connection that made them special.” He now has about 3,500 cars in custom-built display cases and cabinets in his collection, which was once appraised at $1.8 million. After compiling more than 1,000 early blueprints, internal company memos, pencil drawings of proposed cars and advertising items, he wrote a book about his obsession, “Hot Wheels Prototypes.”
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Bruce Pascal was quoted in the Autoweek article, "Happy 50th birthday, Hot Wheels! Milestones from one of our favorite toys," published on May 18, 2018.
Secondly, the cars were available in a multitude of shapes and colors, creating a sense of excitement about variety, a thrill that encouraged repeat purchases and promoted prolonged interest. “Hot Wheels introduced you to this new concept of collecting where you could have a case and you could fill it up,” says Bruce Pascal, a 57-year-old commercial real estate executive -- and one of the world’s premier Hot Wheels collectors. “If you think about it as a child, you would get toys in the past, but you would never get eight of the same toy.” |