Autoweek (May 2018)
Bruce Pascal was quoted in the Autoweek article, "Happy 50th birthday, Hot Wheels! Milestones from one of our favorite toys," published on May 18, 2018.
Secondly, the cars were available in a multitude of shapes and colors, creating a sense of excitement about variety, a thrill that encouraged repeat purchases and promoted prolonged interest. “Hot Wheels introduced you to this new concept of collecting where you could have a case and you could fill it up,” says Bruce Pascal, a 57-year-old commercial real estate executive -- and one of the world’s premier Hot Wheels collectors. “If you think about it as a child, you would get toys in the past, but you would never get eight of the same toy.”
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